03 · Career
My career &
experience.
Lead Graphic Designer
Prism Creative Agency
2022 — Present
Leading visual identity, brand systems, and editorial design for an international client portfolio. Managing creative direction across brand, digital, and print disciplines.
Senior Visual Designer
Atlas Architecture Group
2020 — 2022
Developed comprehensive brand identities and environmental graphics for architecture practices and real estate developments across South Asia and the Middle East.
Brand Designer
Shift Digital Studio
2018 — 2020
Crafted digital-first brand identities for startups and scale-ups. Specialised in motion systems, UI design, and product launch campaigns.
Graphic Designer
Canopy Creative
2016 — 2018
Cut my teeth on print, packaging, and identity work for local and regional clients across Nepal and India — building a rigorous foundation in craft.
03 · Biography
The person
behind the work
I'm a Lead Graphic Designer with over 8 years of experience crafting visual identities, editorial systems, and brand narratives for companies ranging from ambitious startups to established enterprises.
My work lives at the intersection of strategy and aesthetics — where a well-placed curve or a precisely chosen typeface transforms how the world perceives a brand. I believe design is not decoration; it's communication.
When I'm not designing, I'm exploring type foundries, visiting galleries in Kathmandu and beyond, or hunting for the next great Swiss poster to add to my collection.
Disciplines
04 · Recognition
Awards & Clients
Awards & Recognition
ADC Young Guns
Graphic Design
D&AD Pencil
Brand Identity
Awwwards SOTD
Web Design
Brand Impact Awards
Best Brand Identity
Type Directors Club
Typography
Communication Arts
Design Annual
Selected Clients
Anup doesn't just design — he thinks. Every decision traces back to why it matters, and that's what separates good work from work that actually changes things.
Sarah Chen
Creative Director, Luminary Studio
05 · Methodology
Process
Discover
Deep-dive into your business, audience, and competitive landscape. Research isn't a phase — it's the bedrock of every decision that follows.
Define
Synthesize research into a clear creative direction. We align on principles, brand voice, and visual territory before a single shape is drawn.
Design
Explore, iterate, and refine. Multiple directions, rapid feedback loops, and collaborative reviews until we find the concept that does exactly what it needs to do.
Deliver
Production-ready assets, comprehensive guidelines, and full handoff documentation — everything you need to use, adapt, and grow the system for years to come.