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Amazon Brand Story
A story carousel that builds trust before checkout.
- Deliverable
- Brand Story carousel design
- Scope
- Kitchen & home brands
- Set
- 5 designs
Challenge
The Brand Story strip is the only place on a product page where a brand gets to be a brand — but its odd card dimensions and horizontal scroll defeat most designs. The brief: make a kitchenware brand feel like a company you'd buy from again, inside Amazon's strictest format.
Process
I designed the carousel as one continuous scene that also works card by card — brand introduction, category tiles, and product highlights sharing a single warm palette and photographic style, sized precisely to the Brand Story frame.
Outcome
A brand layer that ties every product page in the catalogue together and sends shoppers on to the storefront instead of back to search results.
